Monthly Archives: April 2017

Small Business Internet Marketing – Is Traditional Advertising A Money Pit?

Is it still worth it to use traditional advertising if you are a small business?

Back in the good old days, traditional advertising in the form of magazines newspapers television and radio when direct mail or basically the only ways that most small businesses had of connecting with their Customers.

However due to the nature of the medium, it was very difficult for business owner to pinpoint our target customers that she needed to.

For example, a small bakery owner wants to branch out into creating high-end wedding cakes.

Her problem is that only a select number of people at any given time of the year will be interested in buying wedding cakes. And an even smaller number of people will be attracted to her line of custom wedding cakes.

While she can create print ads in select niche magazines that cater to weddings and brides, her ad would be competing with hundreds of other bakeries. Not to mention that specialty magazine ads carry a premium price.

On the other hand she can advertise in a local newspaper for lower price but her advertising dollars are still wasted since many subscribers to the paper are outside her wedding cake market.

She can even create low cost TV spots. You know the ones I mean. These are the television channels that appear between your local public access channels and C-Span.

Mass media has always worked best for mass brand names. All large company like Sears or Wal-Mart can effectively advertise using a variety of traditional marketing channels such as television, radio, etc.

But for the small business community, those of us who are retailers, service professionals, nonprofit organizations, churches and entrepreneurs the wide net that mass-media casts has largely been ineffective.

Think about this for second, how many radio spots or TV commercials end up playing to empty rooms, people asleep, babies or the family pet? That is just money that is simply tossed away!

This is why it’s so critical that small business owners and others get the most out of their Internet marketing. Internet marketing levels the playing field between the big business and individual business owner.

Online big companies can have just as poorly designed, badly written, and useless websites as the next person! A small time operator with a great looking site and a better online marketing plan can beat out larger companies over time.

Plus a small business person with a decent lead capture system can easily communicate with clients, develop long term relationships and build a million-dollar reputation using personal branding.

For the small business person, continuing to use expensive and ineffectual traditional marketing methods may indeed be throwing your money away into a money pit.

Establishing and Marketing Your Legitimate Online Business

Some people have restricted mobility, which limits their job prospects, while others are just sick of the corporate rat race. The ability to work from home has been greatly enhanced by the World Wide Web. Internet marketing or affiliate marketing is a legitimate online marketing business that nearly anyone can establish and make a profit with on even a part-time or intermittent basis.

Not all businesses are the most ethical and this is especially true when people work from home online because workers often do not see their bosses or the corporate headquarters. There are limited ways to figure out of the company is really legitimate or more of a fly-by-night entity. For those who seek job security, establishing their own legitimate online marketing business may be the best option.

Internet marketing involves using the Web to market products and services. The Web knows no geographic boundaries so the customer base is limited only by the number of people who have Internet access. People with little business experience can tap into this audience and earn money online in the process. Tools and products exist to help them with every aspect of the Internet business.

Even individuals who have limited time, such as work at home moms, or those who are not technologically savvy can establish a legitimate online marketing business. The training and free tips available enable the individual to get started in a matter of hours. New entrepreneurs may choose to have a lead-based site that acquires sales leads and passes these along to others for a fee. Or, they may choose to do some affiliate marketing for other companies in exchange for a commission.

Social media sites, local directory listings, blogs, article marketing, and pay-per-click are various Internet marketing strategies designed to make the legitimate online marketing business more visible. People who like to write will enjoy creating blogs and articles. Those who are more graphically oriented might like creating promotional items on social media sites.

There is such a thing as a legitimate online marketing business and it does not require much training to establish. After engaging in just a few Internet marketing strategies, the entrepreneur will see the Web site traffic increase. The dream of having an Internet business that actually allows them to earn money online will be realized by these folks without them having to go back to school or hire a professional.